In this article Aristotle talks about rhetoric which basically means the act of persuade about something, people who are trying to convince other people to do something, to feel something or let them know about what they are or even highlight the authority who is speaking. As I mentioned about the characteristics that the rhetoric could have, Aristotle provides three modes of persuasion which are ethos which depends on the personal character of the speaker, this identifies basically the authority of the speaker, pathos which puts the audience into a certain frame of mind which basically means the emotion or the feeling that the speaker uses to captivate the audience and act in audience's feeling and finally logo which Aristotle defines it as prood, or apparent proof provided by the words of the speech itself which basically means the data or the information that supports the speakers speech. Also talks about the false appeals which are the contrary of the modes mentioned before. I like this article because it teach you the different ways you can use to persuade an audience, it also may be useful to analyse different kind of texts not only, reading the surface of the text, it helps you to go deeper on each part of the text that may include some of this characteristics, this may be called Rethorical Analysis that basically will be the act of analyse the persuasion of the text and the different kinds of modes of rhetoric that this include. Manuel Lucero